If ever there was a need to apply an ethical framework to decision making, it’s now. If organisations are to build trust and create value in the digital age, they must manage data with integrity and care.
Data ethics tackles ethical problems posed by the collection and analysis of datasets. While it considers both security and privacy, ethics requires organisations to question not only what they can do, but what they should do.
Many organisations govern their data based largely on laws and regulatory requirements. While some ethical principles are codified in law, the data environment is evolving rapidly and often the legislation cannot keep pace with the associated risks.
We work with organisations to address this gap, helping them to develop clearly defined principles to guide decision making and a framework that works to cultivate a culture that values the ethical collection and handling of data.